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About Us

Your business. Our focus.

From insight to execution


Your job is demanding. Competition is tough. The market is always changing. Small- to medium-sized businesses like yours often don’t have the capacity to manage the hundreds of details that drive success.

That’s why we’re here.


At Third Eye Local, we believe in the power and value of local businesses. We’ll be part of your team, working alongside you to understand your market, your challenges, and — best of all — your opportunities. Our decades of experience have given us deep respect for what you do and a comprehensive understanding of the hard work it requires.

From strategy to staffing, lead generation to conversion, brand design to website launch, think of us as an essential partner, and one that’s continually on the lookout for your business’s best interests.

Our three pillars

Integrated marketing team.

Integrated marketing team.

We approach our work as if we’re your in-house team, giving you access to a CMO-level strategist, marketing coordinators, copywriters, designers, SEO experts, content producers, and more.

Collaborative discovery.

Collaborative discovery.

We begin every client relationship with a thorough discovery phase to understand brand history, market position, and customer personas. You and your team play an important role in shaping a strategy.

Agile, adaptive execution.

Agile, adaptive execution.

Our strategic recommendations won’t end with one report. We’ll meet with you monthly to adapt marketing tactics based on performance insights and shifting business needs.

Think local. Market smart.

Our leadership team


When you hire Third Eye Local, you get a team with a unique complement of skills, passions and strengths. Together, Third Eye Local Founders Chris Grow and Jandell Herum are creative and analytical, fast-paced and thoughtful, visionary and strategic, big picture and detailed. Chris will be the one focusing the video camera while Jandell takes notes in her planner. Jandell will move the meeting along briskly while Chris will think of one more question to ask. They’re the perfect match for each other — and for you.

About Us

Jandell Herum

Co-Founder & Partner


During her many years in the media industry, Jandell worked with businesses of all sizes — from small, local companies to national retailers — and led teams of all sizes and disciplines across the media and marketing landscape.

Throughout her media career, Jandell found ways to blend her love of shopping with her work by seeking ways to support the local businesses where she lived. Over the years, she has spent countless hours studying the economic impact of local businesses on their communities.

Launching Third Eye Local, with its mission to focus on small- to medium-sized businesses, is a fantastic marriage of her background and passion.

There is nothing more rewarding than seeing these businesses succeed, because these businesses are truly the lifeblood of our communities.”

About Us

Chris Grow

Co-Founder & Partner


After a brief career in the world of political campaigns, Chris spent nearly two decades in the Wisconsin media industry helping businesses of all sizes strategize, create, plan and implement marketing campaigns.

Whether working directly with clients or leading teams of marketing professionals, Chris has a passion for developing long-term relationships based on the fundamental strategy of always doing what is best for the customer.

Third Eye Local is not just Chris’s latest chapter, but the realized vision for what a true marketing partnership should encompass. He’s endlessly curious about each client and their business, and he brings an intuitive sense of what will make them stand out.

Small- and medium-sized businesses might not have the reach and scale that national brands have, but they deserve the same level of marketing support.”