AHA Woman of Impact

When Jessie, owner of Milestone Plumbing, stepped up to champion the American Heart Association’s Woman of Impact initiative, she partnered with marketing agency Third Eye Local to turn local advocacy into a high-visibility movement. Third Eye Local designed and executed a comprehensive public relations and social media strategy built to maximize public awareness and mobilize fundraising efforts for women’s heart health. By blending hyper-local community relations with targeted media outreach, the campaign successfully transformed a vital health cause into a regional priority.

The multi-channel approach utilized powerful digital storytelling and grassroots engagement to capture media attention and rally local stakeholders. On social media, strategic content turned digital followers into active donors, creating an online groundswell that amplified Jessie’s leadership and deeply invested the community in the cause. This seamless integration of traditional PR and modern digital advocacy ensured the campaign’s message resonated far beyond the local market.

The results of this collaborative effort speak for themselves, proving that when local business leadership aligns with strategic marketing, national-level success is entirely within reach. By the close of the initiative, the unprecedented community response propelled the Milwaukee team into an official Top 10 ranking nationwide. This landmark achievement stands as a powerful testament to the strength of the Milwaukee community and the impact of purpose-driven marketing.