Ronald Mcdonald House Pop Tab Charity Campaign

We love turning a creative strategy into real-world impact. At Third Eye Local, we had the privilege of partnering with Milestone Plumbing to launch and manage a multi-week community campaign collecting pop tabs for the Ronald McDonald House in Milwaukee, Wisconsin. Through targeted social media push, community engagement, and grass-roots momentum, we helped Milestone rally neighbors and clients to donate a staggering 77.15 pounds of aluminum tabs. Combined with broader fundraising efforts, the campaign shattered expectations by raising over $150,000 to support families in need — proving that with the right strategy, even the smallest actions can build a massive wave of good.