Spring Home Improvement Show

NARI Spring Home Improvement Show

NARI Milwaukee’s Spring Home Improvement Show is well established but, like any recurring event, it requires fresh thinking and an updated strategy every time. One of several annual showcases for the local chapter of the National Association of the Remodeling Industry, it’s an important opportunity for vendors to connect with new clients and for NARI to deliver value to its members.

Third Eye Local was an essential part of the planning process from the early stages, advising NARI on an event strategy that would attract new NARI members and retain current ones. It was also critical to meet goals for vendor sign-ups and audience turnout.

 

Our client’s needs and how we met them:

• Increase vendor sign-ups. We designed messaging to raise awareness among current members (who are eligible to participate in the show) and potential members (who can participate by joining NARI).
• Sign up more new members. Through our social posts, email marketing and on-site marketing, NARI saw a year-over-year membership increase, both through retention and new sign-ups.
• Improve the event experience for vendors/​members. NARI had not produced a printed show program in eight years, and we revived it, creating added value for vendors and sponsors. We also designed a toolkit with tips and marketing assets vendors could use to promote their booth and advertise their attendance at the show.
• Improve the event experience for visitors/​consumers.